Achieve your fitness goals with personalized training.

Experience the convenience of working out from home with my online personal training program. I will create a customized workout plan based on your fitness goals and provide ongoing support.

At SF Diamond Fitness, I understand that everyone has unique fitness goals and needs. That's why I’ll create a personalized training plan tailored specifically for you. I’ll assess your current fitness level and help you set achievable goals. With my customized approach, you'll stay motivated and see results faster than ever.
At SF Diamond Fitness I like to have fun and I want you to have fun too! So, I provide small group training classes (2-5 people) including stretching, strength training and indoor rowing.
SF Diamond Fitness has been in the fitness industry for over 25 years. As a multi-certified personal trainer, I have experience in designing programs that will help you achieve your fitness goals. I have worked with clients of all ages, genders, and fitness levels, and I know what it takes to get results.
At SF Diamond Fitness, I take a holistic approach to fitness. I believe that fitness is not just about working out, but also about proper nutrition, stress management, and self-care. I will work with you to create a personalized program that addresses all aspects of your health and wellness.
I offer a variety of services, including one-on-one personal training, group fitness classes, and online coaching. I also offer nutritional counseling and wellness coaching to help you achieve your goals both inside and outside of the gym.

I will create a customized fitness plan tailored to your specific goals and fitness level. Whether you're looking to lose weight, build muscle, or just improve your overall health, I will help you achieve your goals.
My fitness journey began in Napa, California. I played high school and college basketball, earned
All-American honors, and received a scholarship to the University of Colorado Boulder before graduating from UC Berkeley. I later earned a Master's degree in Sports & Fitness Management from the University of San
Francisco. Over the years, I've worked in various areas of the sports industry-including event
management, NCAA compliance, sports rehabilitation, and as a coach.
My Experience Includes:
- IMG Marathon & Tennis event management
- NCAA Compliance with USF Athletics
- Golden State Warriors marketing & game ops
- Sports rehab at Physis Preventive Medicine Center
- Certified indoor rowing coach (Ranked #9 globally)
- Nike fitness consultant & model
What I Specialize In:
- Injury rehab and movement balance
- Strength and conditioning
- Weight loss and body transformation
- Elite sports performance coaching
- Small group indoor rowing classes
-Training young athletes in sports skills and life skills
I'm passionate about helping people move better, feel stronger, and live healthier lives-at every age
and every stage.
Personal Training Services
At SF Diamond Fitness, I offer training options designed to fit your body, goals, and lifestyle:
1-on-1 Personal Training:
Get customized coaching designed around your goals. We focus on strength, mobility, fat loss, and
injury prevention, so every session moves you forward.
Small Group Training:
Enjoy the energy of a small group environment while still receiving personal attention. All fitness
levels welcome.
RowWithRo Classes:
Join my indoor rowing classes for a full-body, low-impact workout. Fun, supportive, and
results-driven.
Youth & Athlete Coaching:
I train young athletes in scholarship prep, sports performance, confidence building, and life skills.
Online Coaching (Optional):
Work with me remotely with personalized workout plans and ongoing accountability.Contact me today to book your free consultation and start your fitness journey!
Let's Get Started
Ready to feel stronger and more confident? Let's work together.
Contact Rory:
(415) 432-0535
Strength training is essential for building muscle, burning fat, and improving overall health. I will work with you to develop a strength training program that fits your goals and abilities.
Cardio and endurance training are important for building stamina and improving overall health. I will design a cardio and endurance training program that will help you reach your fitness goals.
I offer online training services for those who are unable to meet in person. I will provide you with a customized fitness plan and offer support and guidance to help you achieve your goals.
At SF Diamond Fitness Personal Training, I am passionate about helping you achieve your goals. As a dedicated and experienced trainer, I will work with you to create a personalized fitness plan that is tailored to your specific needs and goals. Whether you are looking to tone your body, build muscle, or lose weight, I am here to help you achieve your goals. My training style will challenge you, but I will be with you every step of the way to ensure that you achieve your desired results.
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